| She
may be a born-and-raised West London girl, but we’d venture
that 28-year-old Estelle Swaray is right at home in the energy of
New York, her newly adopted city. She’s got the self-determination
with a bit of swagger. The get-up-and-go hustle. And this is one
singer/songwriter/producer/rapper who is not afraid to take risks.
The brief period since
moving to NYC from London in May 2007 has been an absolute whirlwind,
as Estelle gears up for her re-entry into the musical landscape
with Shine, her second album. She’s the first artist to release
under John Legend’s new Homeschool label, in partnership with
Atlantic Records. It’s her debut on a major label, and an
American one at that, but with Homeschool’s philosophy of
artist control and good soul music, her affiliation with the label
is at the essence of what she’s all about.
Whereas her 2004 debut
album, The 18th Day from V2 Records, was totally self-created, Shine
marks the first time Estelle has brought other producers and artists
into the creative process with her, and she’s excited by the
scope of the music that has come out of these collaborations. Kanye
West, Swizz Beatz, Wyclef Jean, Will.i.am, Mark Ronson and Cee-lo
& Jack Splash all lend talents to the album, executive produced
by John Legend.
"Her sound is a
unique blend of hip hop, pop, reggae and soul,” explains Legend.
“She has a special voice, unlike any other voice out there
in mainstream music, and she can really write. She writes hip lyrics
with unforgettable melodies. I recognized that in her when I first
worked with her in 2004." He continues, "I'm excited and
honored to have Estelle as the first artist on my label, Homeschool
Records. I believe the world is going to fall in love with her album,
as I already have. Estelle is an amazing talent, and she's going
to do big things."
Fans of her previous
songs will notice a newly bred confidence, and an unmistakable womanliness
to the sound, partly because she sings more on Shine than her previous
album. It was Legend who convinced Estelle that it was time to get
expand her identity as a rapper by opening up and singing. “I
stopped being scared,” she says, and the resulting sound is
more mature, soulful, and unlike anyone else on the scene.
I grew up all over West
London—West Kent, Hammersmith, Shepherd’s Bush—and
stayed in West London my whole life. Everyone thinks I’m from
South, I don’t know why. I think the assumption is that South
is kind of like Brooklyn, and I have that swagger. We were broke
but we didn’t know it—it was that kind of moment. We
grew up around a lot of crazy situations, drugs and that kind of
shit, but we weren’t too much aware of it. My mom was good
at shielding us from it.
Born
into a strictly religious Senagalese/Granadan family where she was
the second of eight children, Estelle learned early about responsibility
for self and family, as well as how to escape life’s daily
pressures through music. Though her mother had banned secular music
in the house, young Estelle was exposed to African music and gospel
(as well as her West Indian stepfather’s roots reggae and
dub) via an impressive homemade soundsystem. At school, ‘80s
pop was the dominant sound. It wasn’t long before a teenage
Estelle was sneaking out of the house to hear hip hop. “You
don’t have to compromise yourself as an artist,” says
Estelle. “You just have to make the standard believable and
relatable.” While her previous successes were notable, they
followed an unconventional path. She won a 2004 MOBO for “Best
Newcomer” after she had already received “Best Female
Artist” at the UK Hip Hop Awards three years in a row. Still,
she was frustrated by what she describes as a glass ceiling in the
UK urban music industry. “A lot of UK labels don’t expect
you to get beyond a certain point.” “There’s more
to life than just taking what someone gives you,” she adds,
a philosophy that has served her well. She moved to New York on
her own initiative. Her trademark drive was also in full effect
when she happened upon Kanye West outside Roscoe’s House of
Chicken and Waffles during a fated trip to Los Angeles. She summoned
up the courage to approach the star, and request an introduction
with Legend. When the two hit it off, she also pushed her label
to let her to open for Legend during his European Get Lifted tour,
a pairing that would continue for two years, and eventually blossom
into the Homeschool deal. My mom is African, but I still have my
West Indian roots. She would make African food and listen to African
music, but we still had rice and peas and reggae. So I’m able
to adapt. I’ve spent the last five years of my life traveling,
so my viewpoint is wider than the average rapper or singer. Before
any deals were signed I got to go to Germany, Japan, Hong Kong,
Brazil… that shaped me for what was to come.
Swizz Beatz produced
the album’s title track. “It’s a continuation
of ‘1980’,” says Estelle, referencing the popular
2004 single where she rapped about growing up in London. “This
is me, as plainly as I’ll be. It puts a lot of insecurities
out there, but at the same time I’m still going to try to
be me. As much as I’m giving you that strong woman, there’s
still that strong woman who is pretty vulnerable, and that’s
pretty much everybody.”
Other tracks include
“Magnificent”, a booming dancehall party jam produced
by Mark Ronson featuring Kardinal Offishall. Ronson was impressed
by the young rapper long before Shine was on the horizon. “I
was in England about four years ago and caught the video for her
first single ‘1980’,” he says. “I went straight
to the record shop two hours later with the sole intention of buying
it—that's how much I was blown away by it. Estelle is such
a talented singer, rapper, vocal arranger, and songwriter. I can't
think of anyone else who can do all those things as well as she
can. Any time that we work together in the studio, she never comes
up with an idea that's uninspiring.”
Sparks also flew between
Estelle and Will.i.am when they recorded the album’s first
single, “Wait a Minute (Just a Touch)” anchored by an
experimental spin on Screamin’ Jay Hawkins’ “I
Put a Spell on You.” The pair also came up with funk-infused
“American Boy” after Legend requested “a hit.”
Of the song, which features Kanye West, she laughs, “I gave
the ladies an anthem!”
The album’s love
songs, while sensual, reveal a thoughtfulness when it comes to modern
day matters of the heart. “I’m a real woman. Been in
relationships and been hurt, and hurt other people.” When
she got into the booth with Wyclef for “Substitute Lover,”
Estelle’s answer to the shorty shout-outs dominating hip hop
radio, Wyclef said he had never worked with a young artist that
reminded him so much of Lauryn Hill, mostly because of Estelle’s
improvisational style. “I did it on a level of, let me just
speak my mind, and then a lot of women out there agree with it.”
My influences? Ella Fitzgerald—she’s my be all and end
all. Mary J. Blige, because she’s a person I love to sing
to. Recently, Dinah Washington. She’s so cheeky in performances.
I like the emotion in a lot of classic rock, Aerosmith, Guns N’
Roses. Freddie Mercury—“Bohemian Rhapsody” is
still classic. Put it on today and it’s still an original
mix of sounds. Out in spring 2008, Shine is also an original mix
of sounds. Where Senegal meets London and hops the pond. Where funk
shimmies up against reggae and R&B. Somewhere out of this world
is where you’ll find Estelle. |