| When
Jarrard Anthony asks to have S.E.X. with you, it’s not what
you’re thinking.
Or is it…
S.ynergistic
E.nergy X.change(acronym: SEX): The sharing of combined energies
to create something greater.
This is what
the artist, commonly known as J.A., is doing with his new LP. S.E.X.
The masterful album combines influences, energies, and genres to
create something greater to share with listeners. The project travels
over landscapes, through atmospheres, and beyond galaxies of a variety
of genres, making stops in Soul, Electronica, Techno, World, Rock,
Pop, and Folk musical constellations, a complete musical cosmos
bridging gaps and breaking boundaries. What the unimaginative mind
thought could not be done has been accomplished. A new musical paradigm
is achieved.
Jarrard Anthony
has been dubbed by media around the world as “Mr. Independent
of R&B”. In 1999, JA crooned his way into the independent
soul arena with the release of the single “So D-vine”
from his debut LP “The Dream”. Substantial radio rotation
and popularity throughout the east coast immediately made “So
D-vine” an R&B love classic. In 2000, the project was
licensed and released in vinyl format as an EP by the UK based Thermite
Records/Stonegroove imprint. The release gained the #2 position
on UK Urban radio with the title track. With his 2004 release of
the LP “Don’t Sleep…Just Dream”, Jarrard
Anthony gained a larger US audience and broader international appeal.
The music video for ”Sweet Memories”, the first single
off the LP, received nationwide airplay on over 200 shows and outlets
throughout the country. Without the marketing dollars of a major
label, both projects still managed to sell an estimated 10,000 plus
units combined. This was achieved via online marketing, independent
distributors (domestic & international), multi-song licensing
deals and non-stop live performances.
Winding down
promotions and touring of DSJD, Jarrard immediately began work on
another R&B formatted project. His admiration for innovative
artists outside of conventional music molds, such as Jamiroquia,
Towa Tei, Radiohead, Viktor Duplaix, in addition to the original
genius of artists like Marvin Gaye, Elton John, Billy Joel, Earth,
Wind, and Fire, Queen, Seal, and D’angelo sparked a different
approach to the new project.
He thought.....if he could blend the songwriting and sonically sensual
melodies and epic production styles with powerful urban styled vocals
intertwined with thick complex harmonies (a JA trademark), the result
would be phenomenal.
What if you could combine Beck and Blackstreet?
While
working on the new project, on the advice of a producer friend,
Jarrard popped in a CD of an indieband called Soundproof. When the
first track played, Jarrard instantly connected with the creativity
and fearlessness of the project prompting an epiphany of “a
destiny fulfilled”. After further inquiry he found out the
producer of the group, Stico Von Drake, a Chi-town native, actually
lived in VA. A telephone call led to a meeting, a meeting led to
one song, and one song led to a full album. The album…S.ynergistic
E.nergy X.change.
When asked about
the title, Jarrard said…
“This album is a collaborative effort, blending of energies
to create something greater. It involves emotion, experience, creativity,
and spirituality. We are all just energy anyway. If we are sharing
the best of ourselves with each other, we all become greater individually
and benefit one another. That’s what this is all about. A synergistic exchange working to create something extraordinary.”
With the release
of S. E. X., Jarrard, now 27, continues to broaden his horizon and
steps up from the underground of Urban Soul to the surface of Pop/Soul
music culture.
Now stop reading,
turn up the volume, and get ready to have S.E.X. with Jarrard Anthony.
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